benefiting LIVESTRONG and cooks childrens medical center
Fashion Show & Luncheon hosted by Jennifer Applbaum & Lee Nagel
April 12, 2012
Benefiting LIVESTRONG and Cook's Children's Medical Center

Press Releases

Top Fashion Designers and Celebrities to Join the Fight Against Cancer at Dress 4 Yellow

The high-profile fashion show and luncheon to benefit Lance Armstrong’s LIVESTRONG

[DALLAS, TX – December 6, 2011]— The 4 Yellow Foundation announces its next step in the fight against cancer: Dress 4 Yellow. Set for April 5th at the historic Adolphus Hotel, Dress 4 Yellow will raise funds for LIVESTRONG and Cook Children’s Cancer Center by hosting a high-profile fashion show, luncheon and silent auction. After raising more than $850,000 for LIVESTRONG via grassroots fundraising efforts over the last two years, the nonprofit organization is taking a fashion-forward approach to fighting cancer.

Dress 4 Yellow, presented by Park Place Motorcars Dallas, will kick off with a luncheon and presentation by LIVESTRONG founder and champion cyclist Lance Armstrong, followed by a runway show featuring designs by more than 20 of the world’s top designers. Each designer will produce a custom-made yellow piece or select a yellow design from archived collections. Confirmed designers include Donna Karan, Isaac Mizrahi, Carmen Marc Valvo, Catherine Malandrino, Thakoon, Christian Siriano, Zang Toi, Cole Haan, Nike, Oakley, Ruffian, Abi Ferrin, Sachin + Babi, Elie Tahari, David Meister, Rachel Roy, Chadwick Bell, Lela Rose and more. The show will be produced by Bret McKinney, who has been part of the Stanley Korshak team since 2000, and has been the driving force behind the store’s fantastic visual displays, as well as the producer of Texas Ballet Theater, DIFFA/Dallas and Fresh Faces of Fashion.

Several of the looks will be offered for purchase during a live auction immediately following the show. The remaining designs and other high-value items will be up for grabs during the “Yellow Brick Road” silent auction. Hollywood royalty and local celebrities will donate their favorite yellow accessories to be included in the auction. During the event, $100 “Pot of Gold” Chance Drawing tickets can be purchased for an opportunity to win experiences with Tory Burch and Bobbi Brown in New York, TOMS custom shoes in Los Angeles or a VIP shopping trip at Neiman Marcus in Dallas.

“Dress 4 Yellow is designed to inspire and empower those affected by cancer,” Lance Armstrong says. “Through dollars raised, we will increase awareness, provide critical navigation services, fund research and survivorship programs and work to end the stigma of cancer around the globe.”

Individual tickets can be purchased for $250 and tables of 10 are available for $2,000. Those who wish to contribute more to the cause are encouraged to purchase sponsorships ranging in value from $5,000 to $50,000. Advantages to becoming a sponsor include admission to an exclusive preview party and VIP reception, recognition on marketing materials, and VIP seating during the luncheon and fashion show.

Dress 4 Yellow will take place from 10 a.m. to 2 p.m. on April 5th, 2012. For more information and to purchase tickets, please visit www.dress4yellow.com.

Co-Chairs
Jennifer Applbaum
Lee Nagel

Advisory Committee
Lance Armstrong
Linda Armstrong Kelly
Pat Smith
Sandra Brown
Meredith Land
Tre Wilcox
Gina Ginsburg
Lisa Lankes
Steering Committee Chairs
Jessica Cates
Kristen Barnes
Tonya Gross
Kim Gattoni
Kim Meltzer
Lisa Spraggins

About 4 Yellow Foundation
Founded in 2009 by the Nagel family, the 4 Yellow Foundation has raised more than $850,000 for LIVESTRONG in the global fight against cancer through events such as Swing Fore Yellow, Ski 4 Yellow, and Ride 4 Yellow hosted in Texas and Colorado. Due to the foundation’s success, 4 Yellow events became LIVESTRONG’s premiere grassroots fundraisers in 2009 and 2010. On April 5, 2012, the foundation will continue the fight against cancer via Dress 4 Yellow, a high-profile fashion show and luncheon benefiting LIVESTRONG and Cook Children’s Cancer Center at the Adolphus Hotel in Dallas, Texas.

About LIVESTRONG/Lance Armstrong Foundation
LIVESTRONG serves people affected by cancer and empowers them to take action against the world's leading cause of death. Created as the Lance Armstrong Foundation in 1997 by cancer survivor and champion cyclist Lance Armstrong, the organization is now known publicly by its powerful brand – LIVESTRONG – and is a leader in the global movement on behalf of 28 million people around the world living with cancer today. Originating with the iconic yellow wristband, LIVESTRONG has become a symbol of hope and inspiration to people affected by cancer around the world. Since its inception, the organization has raised more than $400 million for the fight against cancer. For more information, visit www.LIVESTRONG.org.

About Cook Children’s Health Care System
Cook Children’s Health Care System is a not-for-profit, nationally recognized pediatric health care organization comprised of seven entities—a Medical Center, Physician Network, Home Health company, Northeast Hospital, Pediatric Surgery Center, Health Plan and Health Foundation. Based in Fort Worth, Texas, the integrated system has more than 60 primary and specialty care offices throughout North Texas. Cook Children's traces its roots back to 1918, but throughout its continual change and robust growth, it still embraces an inspiring promise—to improve the health of every child in its region through the prevention and treatment of illness, disease and injury. To live up to this promise, Cook Children’s combines the art of caring with the use of leading technology and extraordinary collaboration to provide exceptional care every child, every day. For more information, visit www.cookchildrens.org.

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Event Schedule

10:00am
Registration & Silent Auction
10:30am
VIP Reception
11:30am
Fashion Show & Luncheon
1:30pm
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